The quote "don't judge a book by its cover" notwithstanding, in many occasions this shopkeeper shortlists film titles to watch based on their posters. This particular poster book features more than a hundred alternative posters of many films. Some of them clearly would not work as intended (i.e. to arouse interests from potential audience) as they either require the viewers to have seen the movies to get the 'message' or give away key plot points. Nevertheless this shopkeeper finds them to be an interesting and refreshing way to appreciate or re-visit some of these films.